Webinar with Phil Cornforth



Start time: 4:00pm
Venue: Online
Description:

Join us for an upcoming webinar with Phil Cornforth from Before U Dig NZ.
Registration link

Most underground service strikes are not caused by major projects.
They are caused by people at home.
Digging a fence. Planting a tree. Doing a weekend renovation.
And hitting something they did not know was there.
Phil will share insights from a New Zealand campaign that took this issue head on through TV and social media advertising targeting DIY renovators.
Not just awareness.
Behaviour change.
 
What you will hear:
  • How NZ developed and delivered a public campaign to reduce DIY strikes
  • The thinking behind the messaging and why it resonated
  • The impact of the first campaign and how momentum was built
  • What is actually driving damage to underground services
  • Lessons we can apply across Australia
  • A look at the evolving marketplace approach to managing enquiries and services
  • Live Q&A
Why attend:
Because prevention is no longer just an industry issue.
It is a community issue.
And if we do not reach beyond our own sector, the damage will continue.
 
Link: https://teams.microsoft.com/meet/45794012563465?p=R2oOZos31MJUoh48M9
Posted By: Nulca , Director Board (tier1)